Hello everyone,

I have two questions and I will be so happy to get any kind of help! I am assigning a certain advertising budget for November and December (holiday season), would anyone suggest certain numbers? because it’s my first holiday season as an ecommerace marketer. I will focus on influencer marketing, because I think it’s the most reliable advertising technique.

My 2nd question is about conversion rate, I am trying to improve it. I as working on that for that last 3 months, but you know! Different perspective is always better!

This is my website, any positive criticism will be appreciated.

Thanks

I did not find the right solution from the internet
References : https://ecommerce.shopify.com/c/ecommerce-marketing/t/how-much-should-i-spend-on-advertising-during-holiday-season-478259


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